Certification is based on achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit. This dealership has achieved certification for 3 years total, achieving Gold status.
TAMPA, FL 21 August 2026 — Demonstrating its commitment to exceeding customer expectations, Brandon Honda has been certified in the JD Power 2026 Dealer of Excellence ProgramSM, which recognizes a select number of vehicle dealerships throughout the United States that provide exceptional customer service.
“This certification sets us apart, especially coming from such an authority as JD Power,” said Sam Raabe, General Manager at Brandon Honda. “In one way or another, everyone in this dealership contributes to making our customers happy, and every member of our team shares in this achievement.”
Known for its “Voice of the Customer” research for more than 50 years, JD Power and, subsequently, its Dealer of Excellence Program help consumers identify leading retailers that will go the extra mile.
According to JD Power, buying a vehicle is a significant financial transaction and can be stressful because there’s so much information to digest. The Dealer of Excellence Program assists auto buyers who are looking for an exceptional dealership where they can confidently buy a vehicle. Certified dealers also benefit by leveraging the JD Power brand and promoting their dealership’s commitment to an outstanding customer purchase experience.
Dealer of Excellence is an exclusive program and not all dealerships can qualify. Those that do must pass a three-step process:
As the first qualification criterion, JD Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent JD Power U.S. Sales Satisfaction Index (SSI) StudySM. Thus, proportionally more dealerships from top-performing brands can become a JD Power Dealer of Excellence.
Second, dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in the SSI Study.
Finally, qualifying dealers must pass an audit to show they meet or exceed JD Power sales best practices. Those best practices include, but are not limited to, listing vehicle inventory and pricing on the dealership website; negotiating in an efficient and transparent manner; offering a fair trade-in value; and presenting a clear and easy-to-understand menu of finance and insurance products.
JD Power 2026 Dealer of Excellence ProgramSM recognition is based on achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit. This dealership has achieved certification for 3 years total, achieving Gold status. For more information, visit jdpower.com/us-doe.
Brandon Honda is the #1 Honda Dealer in Tampa and a member of the esteemed Morgan Auto Group. Located at 9209 E. Adamo Drive in Tampa, we are committed to trust, transparency, exceptional service, and community involvement. We’re incredibly proud of this recognition, but what means even more is what it represents – customers who choose Brandon Honda, come back to Brandon Honda, and tell others about Brandon Honda. That’s the reputation we’ve worked hard to earn here in Tampa Bay, one customer at a time. Included with every new Honda and most pre-owned vehicles is a Real Nationwide Lifetime Warranty at no additional cost, providing unlimited time and mileage coverage across the U.S. and Canada. The dealership also offers expert financing assistance, a Parts and Service center open seven days a week, and the Brandon Honda Advantage Club, which provides more than $5,000 in potential benefits and savings, including service discounts, complimentary initial oil changes, and free car washes. Visit Brandon Honda today and experience a dealership built on trust, value, and long-term customer satisfaction. Whether you’re ready for a new Honda, shopping our pre-owned, trading your current vehicle, or coming in for service, there’s always a good reason to stop by.
Jacqueline Beddow
Brandon Honda
jbeddow@brandonhonda.com
Date Posted: August 21, 2026
1025 Greenwood Blvd
Suite 121
Lake Mary, FL 32746
336 E. College Ave
Suite 304
Tallahassee, FL 32301