On the Ball

Jacksonville business leader joins On the Ball’s executive team to lead market expansion, strategic partnerships and the company’s next phase of growth.

FORT LAUDERDALE, Fla. — August 11, 2026 — On the Ball, a family-built performance company known for helping organizations build stronger sellers, better leaders and more consistent performance, today announced the appointment of Joey Janssen as Chief Growth Officer & Partner as the company expands its presence across Florida.

In the newly created role, Janssen will help lead market development, strategic partnerships and new business initiatives, with an immediate focus on establishing a stronger On the Ball presence in Jacksonville and Northeast Florida while supporting continued growth across the state.

Janssen joins On the Ball after most recently serving as Agency Principal and President of Two Twelve Benefits, a Jacksonville-based employee benefits firm. During his tenure, he built his career around business development, client relationships and organizational growth, establishing deep ties throughout the Jacksonville business community.

“Joey is the kind of person we want helping build the next chapter of On the Ball,” said Marc Nudelberg, CEO, President & Partner of On the Ball. “He understands how to grow a business without losing sight of the relationships behind it. His experience, his presence in Jacksonville and the way he approaches people and opportunity make him an important addition as we expand into new markets and continue raising the ceiling on what this company can become.”

For more than 25 years, On the Ball has helped businesses grow by improving the way people sell, lead, communicate and build relationships. With roots spanning business development, sales, marketing and coaching, the company has evolved into a broader performance platform, anchored today by Get On the Ball, its system for sales development, leadership, accountability and continuous learning.

Beyond training, On the Ball extends its work through strategic advisory, SalesFuel and digital marketing, helping organizations create new opportunities, strengthen their market position and turn expertise into visibility through targeted introductions, content strategy and executive brand development.

For Steve Nudelberg, Chairman & Partner of On the Ball, Janssen’s appointment reflects a philosophy that has been central to the company since its beginning.

“We’ve always believed business is built through people,” said Steve Nudelberg, Chairman & Partner of On the Ball. “The right relationships, handled the right way over time, create opportunities you simply cannot manufacture. Joey has lived that throughout his career. He knows how to build trust, how to create value and how to turn relationships into meaningful growth. That makes him a natural fit for where On the Ball is going.”

As Chief Growth Officer & Partner, Janssen will work across On the Ball’s leadership team to identify new markets, expand strategic relationships and create opportunities to bring the company’s work to more organizations throughout Florida and beyond.

“I’ve spent my career seeing firsthand what happens when strong relationships, strong teams and disciplined execution come together,” said Joey Janssen, Chief Growth Officer & Partner of On the Ball. “That is deeply aligned with how On the Ball operates. I’m excited about what has already been built, the opportunity in Jacksonville and the potential we have to bring this work to more organizations throughout Florida and beyond.”

Janssen’s appointment and On the Ball’s expansion into Jacksonville mark the next step in the company’s statewide growth strategy, building on its South Florida foundation while establishing a stronger presence throughout the state of Florida.

About On the Ball

On the Ball is a family-built performance company helping organizations improve the way they sell, lead, communicate and grow.

Founded by Steve Nudelberg, Chairman & Partner, the company has spent more than 25 years working with businesses, executives and professionals around the disciplines that drive performance: relationships, sales, leadership, communication and consistent execution.

Today, Marc Nudelberg, CEO, President & Partner, leads the company’s continued evolution and growth, including the expansion of Get On the Ball, its sales and leadership development platform built around coaching, accountability, continuous learning and community.

Jake Nudelberg, Chief Strategy Officer & Partner, leads strategy across the business, including On the Ball’s marketing and client strategy work, helping shape how the company and its clients build stronger digital ecosystems, executive brands, content platforms and market visibility.

Together, the leadership team is building the next chapter of On the Ball around a connected model spanning Get On the Ball, strategic advisory, SalesFuel and digital marketing, while preserving the relationship-first philosophy that has defined the company from the beginning.

On the Ball is headquartered in South Florida and works with organizations throughout Florida and across the country.

Date Posted: August 11, 2026