A strategic partnership pairing SCG’s relationship-first, 50-state Simplicity Reset Tour with ApolloRise’s AI engineering – diagnosing what’s broken, finding where AI creates real leverage, and implementing solutions that stick.
ORLANDO, FL – ApolloRise Tech, Inc., a boutique AI engineering firm, today announced a strategic partnership with Simplicity Consulting Group (SCG), the business strategy and deal advisory firm founded by Elva Rosas. As part of the partnership, Rosas also joins ApolloRise Tech as Chief Growth Partner, bridging the two firms while continuing to lead SCG. The partnership unites two complementary disciplines – SCG’s hands-on business transformation and deal-making, and ApolloRise’s AI diagnostics, automation mapping, and digital infrastructure into a single offering for the owner-operators who build the backbone of the American economy.
Under the partnership, ApolloRise Tech brings the technology layer to every business SCG works with. Together, the two firms diagnose what’s broken, identify where AI creates real leverage, and implement solutions that stick, not polished presentations, not pilots that die on a shelf, but engineered systems that change how a business actually runs.
“Most owner-operators don’t have an AI problem; they have a clarity problem,” said Irina Zakharchenko, Co-Founder & COO of ApolloRise Tech. “They’ve built real revenue and a real team, and somewhere along the way the business stopped working for them. Elva and her team are exceptional at getting to the truth of what’s actually holding a company back. We make sure that once that truth is on the table, there’s an engineering team that can act on it. That’s the whole partnership in one sentence: SCG finds the constraint, ApolloRise removes it.”
A relationship-first model, now with an engineering backbone
SCG’s Simplicity Reset Tour is a 50-state, in-person initiative running through 2026–2027, built for owner-operators who have created something real but feel trapped inside it. SCG’s promise is deliberately old-fashioned: no cold calls, no Zoom discovery, no pitch, just an honest, face-to-face conversation about what comes next. The firm meets builders where they are, in their own cities, and only talks business after a real relationship is in place.
What the partnership adds is the build. Where SCG identifies margin leaks, operational drag, or a founder who can’t step away without everything grinding to a halt, ApolloRise maps the right AI and automation to the specific operation and then engineers it. The two firms move a business through SCG’s four-phase Reset framework together:
– Reset: Stop the bleeding. Identify the real constraints. Separate the owner from the operator.
– Rebuild: Fix EBITDA. Automate where AI genuinely wins. Build systems that don’t need the founder daily.
– Renew: Find clarity on what’s next: hold, grow, sell, or acquire.
– Ready: The owner is free, focused, and building on their terms.
For the AI-curious owner who knows the technology is changing their industry but doesn’t know where to start, the partnership replaces hype with a map. ApolloRise scopes only what creates measurable leverage, and the client owns everything that gets built, with no vendor lock-in, senior engineers on every engagement.
About Elva Rosas
The Simplicity Reset Tour grew out of a personal one. Elva Rosas, Founder of Simplicity Consulting Group and now Chief Growth Partner at ApolloRise Tech, took a full year away from business, a forced reset that returned her with a clarity she hadn’t realized she was missing. SCG was built to deliver that same reset to other founders, without requiring them to disappear for a year to get it. That operator-to-operator empathy is the foundation of how she works, and it is exactly what drew the two firms together: a partner who leads with trust and substance rather than a sales funnel. In her ApolloRise role, Rosas connects the relationships and diagnoses she builds in the field directly to the engineering team that can act on them. “I’ve sat across the table from owners who are brilliant at what they built and exhausted by running it,” said Elva Rosas, Founder of Simplicity Consulting Group and Chief Growth Partner at ApolloRise Tech. “What I never want to do is hand someone clarity and then leave them to figure out the execution alone. ApolloRise is the team that builds. Bringing these two worlds together means the diagnosis comes with a path, and the path comes with engineers who actually own the outcome.”
A shared philosophy: operators, not observers
The partnership is grounded in a belief both firms share that real transformation is built face to face, by people who have operated businesses themselves, and that technology should serve the operator rather than the other way around. ApolloRise’s “Engineering with a Soul” philosophy and SCG’s relationship-first model meet at the same point: clients own what gets built, the work is done by senior people, and the goal is the founder’s freedom, not the firm’s recurring invoice. Together, ApolloRise Tech and SCG will serve owner-operators across all 50 states, builders ready to exit, acquirers ready to scale, operators stuck in the weeds, and founders ready to step back across manufacturing, services, tech, healthcare, trades, retail, and beyond.
About ApolloRise Tech, Inc.
ApolloRise Tech is a government-certified boutique AI engineering firm based in Orlando, Florida, specializing in agentic AI systems, automation, and full-cycle software development. Guided by its philosophy of “Engineering with a Soul” and “Operators, not observers,” ApolloRise builds AI diagnostics, automation, and digital infrastructure that clients fully own — with senior engineers on every engagement and no vendor lock-in. Learn more at apollorise.tech.
About Simplicity Consulting Group
Simplicity Consulting Group, founded by Elva Rosas, is a business strategy and deal advisory firm helping owner-operators buy, sell, grow, and reclaim their freedom. Through the in-person Simplicity Reset Tour spanning all 50 states, SCG meets builders face to face and guides them through its Reset → Rebuild → Renew → Ready framework. Rosas also serves as Chief Growth Partner at ApolloRise Tech. Learn more at simplicitycg.com.
Media Contact
Irina Zakharchenko
ApolloRise Tech, Inc.
Co-Founder & COO Orlando, Florida
Email: irina@apollorise.tech | https://apollorise.tech
Partnership Inquiries
Simplicity Consulting Group
info@simplicitycg.com | simplicitycg.com
Date Posted: July 3, 2026
