321-283-5257
info@flpress.com

Sr. Media Strategist

Sr. Media Strategist

Site Impact specializes in multi-channel direct marketing services. Our goal is to “Drive results for our clients, build a dynamic company culture, and make an IMPACT!”

 

Site Impact has been named one of the “Best Companies to Work For” by Florida Trend Magazine and a consecutive four years awarded a “Top Workplace” by the Sun-Sentinel.

 

Qualifications

  • Comfortable managing 100’s of online media campaigns simultaneously
  • Proven track record of optimizing online media campaigns (both large and small) towards specific CPC goals
  • Experience with both non-traditional and traditional display platforms (including but not limited to: AppNexus, TradeDesk)
  • Extensive knowledge of social media buying (Facebook, Twitter, etc.)
  • A creative and strategic thinker – be able to bring new/out of the box ideas for testing/optimizing online media buys
  • A strong analytical thinker – this position is strictly focused on ROI and is metrics driven.

 

Essential Functions:

  • Help drive Site Impact’s online media buying and traffic fulfillment strategy by developing and managing profitable buys.
  • Develop and test  online media campaigns with performance-based objectives and expand them into high volume
  • Leverage creative and marketing knowledge to develop new creative, landing pages, and campaigns
  • Manage creation and execution of campaigns that deliver against business goals
  • Drive and optimize key traffic and revenue metrics including CTR and CPC through targeting and optimization
  • Prospect new publisher and media buying opportunities
  • Manage CPM, CPC, and CPV campaigns and review backend performance to ensure specific profitability goals
  • Develop strong relationships with traffic partners to continually test and optimize campaigns

 

Please apply here: https://bit.ly/2TZwI9t


Date Posted: March 26, 2019