City of Ocala Public Information Officer

Public Information Officer

  • SALARY: $70,750.00 – $93,975.00 Annually
  • JOB TYPE: Full-Time
  • DEPARTMENT: City Manager’s Office
  • JOB NUMBER: 00213
  • Agency: City of Ocala
  • Phone: 352-629-8359
  • Website: http://www.ocalafl.org
  • Address: 110 SE Watula Ave City Hall, 3rd Floor Ocala, Florida, 34471

The Public Information Officer will oversee and manage the organization’s external communications and media relations, building, maintaining, and preserving a positive public image for the organization. Work is performed under the administrative direction of the Chief of Staff/Support Services, and considerable independent judgment, discretion, and initiative are exercised in carrying out daily activities.

Examples of Duties

  1. Manages media relations for the organization, which may include organizing press conferences.
  2. Acts as the organization’s spokesperson and responds to members of the media in a timely manner; composes, reviews, and /or distributes press releases.
  3. Reviews and approves or facilitates review and approval process for public communications regarding the organization.
  4. Oversees external, public-facing communication and branding in various online and print platforms such as Linkedln, Twitter, Facebook, and industry magazines.
  5. Oversees or collaborates with other teams in the development and maintenance of the Organization’s website.
  6. Produces, edits, and distributes print, photographic and video materials for internal and public distribution.
  7. Collaborates with executive leadership, and/or other stakeholders to develop a public information strategy and guidelines for the organization.
  8. Assists executive leadership in developing presentations, speeches, and other important public messages.
  9. Schedules and plans special events that are open ot the public.
  10. Serves as the representative for the organization’s public events hosted by local charities or civic organizations.
  11. Oversees and schedules tours, open houses, or similar exhibitions of the organization’s offices and facilities.
  12. Develops and maintains professional relationships with members of the media.
  13. Develops, implements, and adheres to the communications budget.
  14. Maintains/updates crisis communication plan, media policy and social media policy.
  15. Represents the City/provides support in the Emergency Operations Center (EOC) during activation.
  16. Attends annual EOC training as required.

Minimum Qualifications

Bachelor’s Degree in Public Relations, Communications, Journalism, Marketing, or closely related field; Five (5) years’ experience in public relations, communications, or related field required, with supervisory experience preferred.

Required Licenses/Certificates:
Must possess and maintain a valid Florida Driver’s License with an acceptable driving record.

Supplemental Information

This position will directly supervise 1 employees.
This position may indirectly supervise 1 employees.
If applicable, supervisory responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems.
MODERATELY STRUCTURED. Fairly broad activities using moderately structured procedures with only generally guided supervision.
With regard to general assignments in planning time, method, manner and/or sequence of performance of own work. CONSIDERABLE RESPONSIBILITY; in addition, the organization and delegation of work operations for a Group of employees engaged in Widely diversified activities.
Performs work operations which permit opportunity for decision-making of minor importance. FREQUENTLY;
Performs work operations which permit opportunity for decision-making of major importance. FREQUENTLY; COMMUNICATION SKILLS
Ability to write speeches and articles for publication that conform to prescribed style and format; Ability to effectively present information to top management, public groups, and/or boards of directors.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area circumference, and volume. Ability to apply concepts such as fractions, ratios, and proportions to practical situations. CRITICAL THINKING SKILLS
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of instructions furnished in written, oral, or diagram formats.
Under immediate supervision, performs GENERAL ASSIGNMENTS of work with PERIODIC CHECK of performance by supervisor.
VERY CLOSE; Operations requiring very close and continuous attention for control of operations which require a high degree of coordination or immediate response.
Regular use of complex machines and equipment (desktop/laptop computer, still and video cameras, and editing software, etc.)
Probably errors would normally not be detected in succeeding operations and could possibly affect organization-patron relationship, involve re-work, or additional expenditures in order to properly resolve the error.
Regular contacts with patrons initiated by the employee. Involves furnishing and obtaining information and, attempting to influence the decisions of those contacted. Failure to exercise proper judgment may result in important losses to the organization.
Contact with other departments or offices and also frequently with individuals in middle level positions; consulting on problems that necessitate judgment and tact, plus frequent contact with senior level internal officials.
10-Key Basic
Accounting Basic
Alphanumeric Data Entry Basic
Contact Management Intermediate
Database Intermediate
Enterprise Resource Planning Basic
Human Resources Systems Basic
Payroll Systems Basic
Presentation/PowerPoint Intermediate
Programming Languages None
Spreadsheet Intermediate
Word Processing/Typing Intermediate
Video Editing – Intermediate
Thorough knowledge of public information and principles and practices of public relations and media relations; knowledge of AP writing style; thorough knowledge of writing, editing and graphics; knowledge of the organization, function, and method of operation; skill in the use of computer equipment; thorough knowledge of social media networking principles and practices; ability to write public information reports and releases; ability to gather and analyze facts on a variety of subject matters and to assemble and present concise reports and presentations; ability to establish and maintain effective working relationships with City officials, news media, and the general public; ability to communicate complex ideas effectively, orally and in writing. Ability to plan, organize, and supervise assigned projects.
While performing the functions of this job, the employee may be required to:
Stand Regulary
Walk Occasionally
Sit Regularly
Use hands to handle or feel Occasionally
Reach with hands and arms Occasionally
Climb or balance Never
Stoop, kneel, crouch or crawl Occasionally
Talk or hear Regularly
Taste or smell Never
The employee must occasionally lift and/or move: Up to 25 pounds
Specific vision abilities required by this job may include:
Close vision (use of a computer, equipment, or any other work duties that require clear vision within two (2) feet or less). Additional vision requirements: use of computer, photographic and video equipment, and any other work duties that require clear vision within two (2) feet or less).
The following work environment characteristics described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work near moving mechanical parts (spinning shafts, engines, lifts, etc.)
Work in high, precarious places (tall structures, bucket lifts, extension ladders, etc.) Never
Fumes or airborne particles (painting, sanding, solvents, flying lint or dust particles, etc.) Never
Toxic or caustic chemicals (including potential for chemical spills, etc.)
Outdoor weather conditions (exposure to outdoor heat, cold or inclement weather) Occasionally
Wet or humid conditions (not weather-related, such as greenhouse, carwash, etc.) Never
Extreme cold (not weather-related, such as freezer, cold storage, etc.) Never
Extreme heat not weather-related, such as furnace, kitchen, ovens, etc. where temp is regularly above 100 degrees F) Never
Risk of electrical shock (live electrical wires, equipment that retains power after shutoff) Never
Work with explosives (TNT, dynamite, nitroglycerine or other related explosives) Never
Risk of radiation (x-ray equipment, nuclear radiation, electromagnetic radiation, etc.) Never
Vibration (jack hammer, soil compactor, equipment that creates high vibration, etc.) Never
The noise level in the work environment is usually Moderate (business office with computers/printers, light traffic, etc.) ADDITIONAL INFORMATION
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g., emergencies, changes in personnel, workload, rush jobs, or technological developments).



Date Posted: February 13, 2024