Advertising Content and Revenue
June 9 | 10 am to 4 pm
FPA Office, Lake Mary
Learn how to make the most of ad content, social media strategies, native advertising, events and mobile initiatives. This session will feature programs on:
How ad content in newspapers has changed and why. What happened to the old model of dependence on big retailers, supermarkets and car dealers?
What happened to the classified reader market and what strategies are now working in Florida? Employment, real estate and garage sales
How to generate revenue using social media?
What mobile initiatives are working? What does the revenue model look like?
Event marketing and how it uses core strength of newspaper to deliver audience
Overall – How can newspaper advertising be successful for existing customers and break into new markets?